One Cork, a bold initiative launched by Cork GAA in November 2020, aims to revolutionize the landscape of Cork’s sports scene. Uniting various entities dedicated to advancing our games throughout the county – including the Cork County Board, the SuperValu Páirc Uí Chaoimh Stadium Board, Cairde Chorcaí, local clubs, and fervent supporters of Cork GAA – One Cork is a visionary undertaking.
The central objective is to propel all Cork teams to the pinnacle of their potential, ensuring unwavering support for their success. This involves providing comprehensive financial backing for Cork GAA and stabilizing the financial standing of SuperValu Páirc Uí Chaoimh (PuC).
The overarching ambition of One Cork is to establish Cork GAA as one of the nation’s premier sports organizations, excelling both on and off the field. Through strategic investments in clubs, schools, and county structures, One Cork is laying the foundation for enduring triumphs at all tiers, spanning from Rebel Óg to Inter-County matches.
A dedicated cohort of ardent Cork GAA enthusiasts, armed with extensive commercial expertise, have diligently crafted the commercial strategy for One Cork over several months. Their explicit aim is to institute a commercial mechanism that generates the requisite returns to fuel the vision and aspirations of Cork GAA.
One Cork is committed to forging deeper connections with local clubs and their communities. The goal is to ensure that every player, from fledgling 5-year-olds embarking on their journey to seasoned inter-county stars, reaps the rewards of this program.
A steering group, comprising influential figures such as Kevin O’Donovan (Chairperson), Ted Owens (Vice-Chairperson), Michael O’Flynn, Jim Woulfe, Kieran Calnan, Tracey Kennedy, Marc Sheehan, Diarmuid Gowen, John Mullins, Tomás Mulcahy, Conor McCarthy, Seán O’Brien, and Sinéad O’Keeffe, has been established to drive the One Cork mission. Their objective is to devise an integrated strategy and implementation plan that ensures all aspects of Cork GAA are financially fortified, with a well-defined roadmap for judicious resource allocation. This holistic vision encompasses clubs, schools, county teams, and stadiums.
One Cork’s objectives are crystal clear, and the groundwork is already underway through specialized working groups. The objective is to amass €20 million in revenue over the next five years, achieved through four distinct revenue streams: Corporate, Campus, Supporters, and Community. Approximately 50 potential revenue streams have already been identified.
Key objectives and focal points encompass:
- Furnishing the Cork County Board (CCB) with the requisite financial, advisory, and governance support to position Cork GAA for success across all tiers.
- Ensuring robust coaching structures and resources at the grassroots level.
- Establishing top-tier training facilities for Cork teams across all levels.
- Securing resilient and appropriate financial backing for all Cork teams, with the ultimate aim of enhancing their prospects for All Ireland triumphs.
Expressions of interest are encouraged, and individuals are invited to connect with Sinéad O’Keeffe, Commercial Manager at Cork GAA, for further details regarding sponsorship, partnership opportunities, advertising prospects, and ways to contribute to the One Cork initiative. Reach out at commercial.cork@gaa.ie to become an integral part of this transformative journey.
Contact: Sinead O’Keeffe
Email: Commercial.cork@gaa.ie
Phone : 021 4963311
Address: SuperValu Páirc Uí Chaoimh, The Marina, Ballintemple, Cork
