BORN TO PLAY

NEWSBLAST
SPORTS DIRECT & CORK GAA

Today, Sports Direct launched the ‘Born To Play’ series, a multimedia portrait of Cork from the people and players of Cork GAA.

The series will dig into the past, present, and future of Cork GAA over the championship season. We really get under the skin of ‘Born To Play’ and what it means for Cork and it’s people.

Kicking off, episode 1 ‘Born to Play: Rebel Attitude’ showcases the beauty in the different attitude of Corkonians.

Be sure to follow the series this championship season on:
Instagram @sportsdirectireland | @officialcorkgaa
www.corkgaa.ie

Contact:
Sinéad O’Keeffe, Commercial Director, Cork GAA
sinead.okeeffe.cork@gaa.ie

Videography: FifityThree Six Agency
Photography: David Sexton

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ABOUT SPORTS DIRECT

Sports Direct is Europe’s biggest retailer of sports and fitness footwear, clothing, and equipment.

A brand driven by purpose; our mission is to use the powers of sports to champion the legend in everybody. Whatever your sport, whatever your style, and whatever your ambition, we offer the quality and choice to make anyone feel like a winner.

Whether it’s GAA, football, running, training, boxing, walking, dance, cycling or swimming, we aim to serve, support, and inspire with products that bring out the best in everyone. What started as a high-street store has evolved into the ultimate destination for sport and fitness, serving millions of customers every week across 24 countries.

For more information, visit Sports Direct at www.SportsDirect.com

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