Cork GAA is pleased to announce the appointment of Sinéad O’Keeffe as our new Commercial Director.
Sinéad will be responsible for providing commercial leadership and insights, to enable Cork GAA to deliver on its strategic objective of maximising commercial opportunities, while delivering financial stability and creating a future sustainable organisation. This will include initiatives such as One Cork, SuperValu Páirc Uí Chaoimh, Rebels’ Bounty and all commercial partnerships across Cork GAA.
Sinéad is the holder of an MA and Bachelor of Business Studies from University of Limerick and a Digital Marketing Diploma from Digital Marketing Institute Dublin. She has recently worked with Cork GAA in the position of Commercial Manager, introducing several new commercial partnerships in her time here. She previously worked with Enable Ireland, the Irish Cancer Society, the Irish Heart Foundation, Irish Guide Dogs for the Blind and Aviva Stadium.
This announcement follows an appointment process overseen by SuperValu Páirc Uí Chaoimh Stadium Board Chairman John Horan, County Chairman Marc Sheehan, Jim Woulfe (Dairygold CEO), Maria Ennis (Croke Park HR) and CEO Kevin O’Donovan.
Sinéad will take up the position on Monday, August 30th and will be based at SuperValu Páirc Uí Chaoimh.
Welcoming the appointment, County Chairman, Marc Sheehan said, “We are delighted that someone of the energy and vision of Sinéad O’Keeffe is joining the Cork GAA team. She brings a wealth of commercial experience to this role, along with a strong GAA background. Sinéad has come through a rigorous interview process and on behalf of Cork County Board, I would like to warmly wish her every success in this new role.”
CEO Kevin O’Donovan said, “This appointment is a key element of the continuing commercial development of Cork GAA, which will be essential as we aim to invest further in our teams and clubs. It will also provide an essential executive function to One Cork and will ensure that the SuperValu Páirc Uí Chaoimh business plan is prioritised. Sinéad has already made a significant contribution in these areas previously and we now look forward to future growth on all fronts.”
The event will be broadcast on Facebook, YouTube and on www.gaacork.ie platforms. Prize winners will be announced on both www.gaacork.ie after the draw and on www.gaacork.ie/rebelsbounty after each monthly draw takes place.
You can watch the event on youtube here => Youtube link
You can watch the event on facebook here => Facebook Link
Our football Captain, Ian Maguire speaks about who he’s representing when he plays for Cork and what it means to him to play at the highest level.
“Wearing that red jersey means everything…when you are representing the red of Cork, you are representing your area, but more importantly, you’re carrying on an important tradition of success.”
@officialcorkgaa football captain, Ian Maguire, on the pride in wearing the red of Cork, what the GAA means to him and the tradition of success in the Rebel County.
The new @officialcorkgaa jersey is now available to buy exclusively through Sports Direct Ireland online order now with free delivery for all fans who purchase the Cork GAA home jersey and/or Cork GAA home kit online!
SPORTS DIRECT OFFICIAL SPONSOR OF CORK GAA
NEW CORK GAA JERSEY UNVEILED TO KICK OFF #BORNTOPLAY CAMPAIGN
Cork GAA are delighted to announce a five-year sponsorship deal with Cork GAA. This partnership will see Sports Direct support the men’s Senior Football and Hurling teams, as well as Minor and Under 20 teams in both codes.
As part of its partnership with Cork GAA, Sports Direct will be providing all panels with personalised access to its full range of boots, an arrangement that will also extend to all members of the backroom teams.
Today’s announcement also sees the release of our new Cork GAA jersey, designed and manufactured in collaboration with O’Neills. The jersey celebrates the three core pillars of club, school and county under Corcaigh that together form the foundation of Cork GAA. It is the clubs, schools and county teams and the army of volunteers contained within that constitutes the unique fabric of Cork GAA.
Speaking at today’s launch, Sports Direct Managing Director Leonard Brassel said: “We are incredibly proud to begin this journey with Cork GAA. Cork is a unique place in Ireland and boasts a proud history within the GAA. The People’s Republic of Cork is known for its passionate support of both football and hurling and all of us at Sports Direct share this passion for Gaelic Games. Over the past three years, we have been Official Supporters of 5 grassroots clubs and, this year, we will extend this grassroots support to incorporate six additional clubs, bringing the total to 11 clubs nationwide. We are delighted to take the next step from club sponsorship to county sponsorship and look forward to working with Cork GAA over the next five years celebrating their dedication and passion in support of the further development of Gaelic Games in Cork.”
Cork GAA Chairperson Marc Sheehan commented: “We are delighted to welcome Sports Direct on board as the new sponsor of Cork GAA. We are really looking forward to working with them and seeing the teams back in action in this fantastic new jersey in the future.”
Cork GAA CEO Kevin O’Donovan noted: “We are delighted to welcome Sports Direct to the Cork GAA family. We look forward to a growing partnership with them over the coming years and look forward to seeing the teams wearing their new strip in the near future. The commercial relationship with Sports Direct is part of Cork County Board’s wider One Cork initiative, which will drive future success for Cork GAA both on, and off, the field. By putting the three pillars of club, school and county together on the jersey, we want to show every player of every age that they are part of this shared future.”
The newly-launched jersey is now available exclusively through Sports Direct Ireland online https://ie.sportsdirect.com/, until stores across the country re-open. The jersey will remain exclusive to Sports Direct for the first three weeks after stores re-open, before becoming available in sports retailers nationwide. Fans can also purchase from www.o’neills.com. Customers who purchase via Sports Direct will receive a €10 voucher off their next Sports Direct purchase.
We are delighted to work with Sports Direct as we embark on a new journey. Further exciting activation will be unveiled nearer to the championship season, enabling GAA fans across the Cork to get behind our hurling and football teams.
